Review: 100% Pure Fruit Pigmented Lip Gloss

When a friend first told me about 100% Pure, I immediately dreamed of trying many of their beautifully-packaged vegan cosmetics.  The company boasts some of the most natural ingredients I've ever seen, with many options for those who practice vegan or gluten-free lifestyles.  I was fortunate to get the opportunity to test a few items, including their Fruit Pigmented Lip Gloss.  I tested Shimmery White Peach.

Pros:
  • Amazingly pure ingredient list
  • Beautiful packaging and website
  • Lovely fruity smell
  • Nice shimmery colors
  • Gloss gently wore off without getting sticky
Cons:
  • Brush applicator is a bit difficult for makeup artists to use
Summary:
100% Pure makes a nice gloss that costs a moderate $13 and offers a decent range of pinks.  Those looking for deep or brown-toned glosses may also want to consider the non-vegan glosses (wand applicator) or the vegan lip glazes.  While the consistency of the gloss is great, I do have two suggestions for improvement: (1) package all colors either with a wand or the squeeze tube (the latter are preferred by makeup artists) and (2) make it taste as good as it smells.

Product Ratings (out of 5)

Performance
Presentation
Purity
Value

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