Tuesday, November 12, 2013

Review: Alima Pure Satin Matte Eyeshadow and Eyeliner

Full-Sized Raven
It's no secret that I'm a huge fan of matte shades. While shimmers are great for subtle highlights or nights out, the matte shades are those I depend on for most of my makeup clients and my own natural looks. Mattes are versatile and don't have glitter migration issues. Alima Pure offers a variety of mattes, both as Satin Matte Eyeshadows and Satin Matte Eyeliners.

  • Soft, flattering shades
  • Gentle ingredients
  • Can be applied wet or dry
  • Some double as brow shades
  • Rich matte look
  • A little goes a long way
  • Will need primer for best performance
Samples of Blond (L) and Auburn (R)
While I was initially surprised by the lack of darker shades in the eyeshadows, I realized that Alima was marketing them instead as eyeliners. Shades such as black and espresso are categorized as liners, but I might also consider using them as shadows for creases or brow powders for those with black or dark brown hair. The eyeshadows, on the other hand, do name their blond and auburn shades aptly, making it clear that these eyeshadows can work double-duty on brows. In particular, I was very impressed with the auburn shade. It is the closest match I've found for my brows, which are blond but I use powder to help them match my red-dyed hair.

When used alone, this eyeshadow lasted about 6 hours before fading and I only saw a tiny bit of creasing. When used with a primer, it lasted another 2 hours or so, but after then the fading was equal. The primer kept the color slightly more even, without creasing. These powders rate a low 1 on the EWG Skin Deep database, which I was glad to see. The only change I'd love to see is an optional pressed version in the future, as pressed is still my favorite for its convenience and cleanliness. Otherwise, these matte powders are a fantastic option for brows, eyeshadows, and eyeliners.

Product Ratings (out of 5)


Disclosure notice: This product was sent to me free of charge by the manufacturer for review. No additional compensation was accepted and the opinions are my own. Please verify any claims with the manufacturer, especially if you have any allergies or concerns.

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