Thursday, October 30, 2014

Review: Jane Iredale PureMoist Lipstick

PureMoist in Katerina
Before I was a makeup artist, I wasn't really a lipstick person. Lipsticks were often dry, emphasizing flakes or cracks on my lips. I tended to prefer glosses and tinted balms. However, lipsticks have been getting better and better. Jane Iredale now offers one that is very moisturizing and feels more like a glaze than a stick. Ladies, this is not your mother's lipstick - it's creamy and smooth for the modern age. The name? PureMoist lipstick.

  • Smooth, creamy texture
  • Yummy scent
  • Beautiful packaging
  • Broad color range
  • All shades are vegan
  • Moderate price ($25)
Sample box from Jane Iredale
This lipstick glides on easily, yet still provides bold color. I loved the silky, moist feel and the thin, precise tube. The packaging is beautiful, and the product smells great. I was sent a sample of Katerina, a deep burgundy/wine hue. It is a bolder hue that seems to beg for a great outfit and salon hair. But PureMoist comes in a variety of shades, so you could choose something softer, if that's your preference.

Wearing Katerina
This shade rates a low 1 on the EWG Skin Deep database, but does contain lake colors (if that is a concern for you). It is designed to be long-wearing and wears off gracefully (won't leaving odd color smudges). The formula is like a cross between a tinted balm and a lipstick, so it's more firm that a lip balm but more moisturizing than most sticks. I love how all the shades are vegan, including the true red, Margi. If you're looking for a creamy lipstick for vegans, this is a nice option.

Also available on

Product Ratings (out of 5)


Disclosure notice: This product was sent to me free of charge by the manufacturer for review. No additional compensation was accepted and the opinions are my own. Please verify any claims with the manufacturer, especially if you have any allergies or concerns.

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