Monday, September 1, 2014

Article: Pro Tips to Help Makeup Last

A finished look with BWC makeup
There is one main difference between a professional makeup application and a personal makeup application: the number of layers. Pros may apply several products before they even start with "base" layers such as foundation and concealer. Beauty Without Cruelty (BWC), a 100% vegan line, kindly sent me some products to help demonstrate some of these pro tips. Read on for some of my secrets for making your natural makeup last.

Tip #1: Keep Hydrated

BWC Daily Facial Lotion with SPF
Before applying makeup, start with a clean, moisturized face. Remove any traces of makeup, wash your face, and then moisturize with a light lotion (such as Beauty Without Cruelty's Daily Facial Lotion). For personal use, look for a formula with broad-spectrum SPF (such as the BWC lotion mentioned above) to keep your skin looking youthful.

When applying facial lotion, apply lightly to create the perfect base for makeup. Use circular motions to massage the product into your skin. Too much moisture can leave you shiny, so allow the lotion to absorb before applying additional layers, such as primers and foundations. If your skin looks too shiny, use a tissue or oil-blotting papers to remove excess oil.

Tip #2: Wear Primers

Eye shadow primers
help prevent creasing.
If your eye shadow creases or your foundation disappears before lunch, a primer can help. Foundation primers can come in a variety of forms, from powders to gels and liquids. Apply as you would a moisturizer. Generally, a primer should be applied after any moisturizers, unless it is a 2-in-1 primer and moisturizer. Click here to see some natural foundation primer options.

Eye shadow primers can help prevent creasing and keep your powder from disappearing. They typically come in powder, liquid, and cream formulations. There are many dedicated eye shadow primers, but some liquid foundations (such as Beauty Without Cruelty's Ultimate Natural Liquid Make-Up) can also be used.

Tip #3: Layer for Longevity

Using BWC's Tea Rose
lipstick as a cream blush.
Primers can help with foundations and eye shadows, but additional layers will help seal your makeup. Pair creams with powders, such as a cream blush with a setting powder or powder blush. (Lipstick can also be used as a cream blush, especially pink and peach shades like BWC's Tea Rose). Line eyes with a pencil or cream eyeliner, then set with a corresponding powder eyeliner (or matte eye shadow). Wear lip liner in a neutral shade (such as BWC's Pinky Brown) before applying a tinted lip balm, lip gloss, or lipstick. Additional layers add depth and help products on the surface to last longer.

Tip #4: Choose Long-wearing products

Use waterproof mascara for
budge-free wear.
Some products are designed for longevity, while others wear off quickly. Look for products that are both gentle and long-lasting, such as Beauty Without Cruelty's Waterproof Mascara, which rates a low 3 on the EWG Skin Deep database. This mascara stays put despite tears and summer humidity. There are other long-wearing products as well, such as Beauty Without Cruelty's Natural Eye Pencils. Generally, any formula that states "long-wearing" or something similar on the descriptor will last longer than its natural competitors.

Bonus Tip: Experiment with Different Products

Foundations and other products come in a variety of formulas and shades. Creamy products might be great if you have dry skin. If your skin is naturally shiny, seek out oil-free formulas. Longevity comes from the right balance of products for your sin. Test out a variety of products to see what works for you and your skin. Click here for tips on finding your perfect foundation shade.

Thanks to Beauty Without Cruelty for providing the products for this post. Please click here to see my reviews of Beauty Without Cruelty products.

Disclosure notice: Products mentioned in this review were sent to me free of charge by the manufacturer. No additional compensation was accepted and the opinions are my own. Please verify any claims with the manufacturer, especially if you have any allergies or concerns.

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