Loose powder eyeshadows and minerals have become increasingly popular due to the lack of binding agents and other additives. Many women are avoiding the neat little pressed eyeshadow palettes, instead picking up mineral powders in their favorite colors. I really enjoyed the convenience of palettes, especially because they seemed like a bargain. Many mineral powders can be fairly expensive to buy considering how little I use, so it is great to see companies like
Overall Beauty Minerals offering more affordable loose powders.
Pros:
- Affordable
- Offered in a wide range of colors (mattes and shimmers)
- Packaged in sifter jars for easier application
- Colors go on smoothly and are highly pigmented
- Simple ingredients that are suitable for vegans (no carmine)